If you are a business owner in
Sydney, you need to do everything possible to horn the skills of your sales
team. Since the sales people deal with customers on a one-to-one basis, they
play a great role in determining the success of your business. These people can
either make or break your business depending on how they interact with your
customers. With the help of a sales coach Sydney, you can train your sales
representatives how to be great salesmen that will contribute positively to the
success of your business.
When you start looking for a sales
coach in Sydney, you will come across a lot of people who will promise amazing
things if you hire them. Do not be in a rush to hire them without taking some
time to evaluate who they really are and what they are up to. You can easily
determine if a sales coach will be effective by how they talk. If you come
across a coach that does most of the talking and does not give you a chance to
express your needs to them, they may not be right for you. The best sales
coaches normally do less than 30 percent of the talking. Before they recommend
a solution to your problems, they will listen to you carefully in order to
understand the problems very well.
Apart from having good communication
skills, a good sales
coach Sydney should also have a methodical process of diagnosing your
problems, uncovering your needs and coming up with lasting solutions. Say for
instance the sales people in your company are having a hard time connecting
with customers. The sales coach should not be quick to recommend a solution
just because they recommended it for someone else and it worked. They should look
at the problem from your company’s point of view and provide solutions that
will work.
You also need to hire a sales coach
that you feel comfortable being around. Make sure that you feel comfortable
with the questioning methods that they use and their approach to providing solutions
to your problems. You do not want to hire someone that is too aggressive
because they may end up frustrating your sales people instead of helping them.
The sales trainer should also
not come across as too weak and unable to put across the information that they
have effectively. When presented with a problem, they should probe it beyond
surface issues in order to provide concrete solutions.
It is also important to make sure
that the sales coach you want to hire is readily available. Since you will
probably be sacrificing company time to make help the sales people gain
knowledge that will help them become better at what they do, you would not want
to hire a coach that has a lot of commitments elsewhere. Look for someone that
will be available when you need them and is willing to agree to a mutually
agreed upon agenda for a meeting.
For more information on how to hire a business coach in Sydney, visit our
website at healthybusinessbuilder.com.au
